Campaign report · UK market

A premium joinery distributor in London, April - July 2026

The owner's consent covers the figures, not the sign above the door. What worked, what didn't, and how we know. Every number in this report comes with its source and its period.

16 slides, like a deck. The ↓ key moves to the next one.

The result · figures as at 1 September 2026

What it cost and what it brought in

Two campaigns and two separate products from the client's range - the first launched on 3 April, the second on 4 May. That £4,128 is the entire spend behind every one of those orders.

Spend: Meta Ads Manager, 3 April - 31 July 2026. Contracts, deposits and quotes: the client's sales system, as at 1 September 2026.

Two different measures

These two numbers measure two different things

Two different things, and we show the workings for both. Neither is profit or return on investment - the margin stays with the client, and only they know it.

Where the numbers come from

How we know these contracts came from the campaign

Because we don't take anyone's word for it. Every enquiry from the ads lands in the system with its source tagged, and the sales team runs all the follow-on work right there: calls, quotes, contracts. The report is built from what they actually did - down to the last pound on a signed contract.

This is our system at work, built for window and door companies. The tracking starts on day one of the campaign, so nothing has to be rebuilt from memory later.

Order value

One contract brought in, on average

£13,422

The average across the seven contracts: £93,959 of revenue divided by seven.

With a five-figure product, an enquiry under £12 is a result you leave well alone.

Still on the table

And this much is still waiting for an answer

£648,839

the value of 42 quotes sent from those same enquiries, still open today

These aren't random people off the internet. They've had the call, given their measurements and asked for a price. Some will buy elsewhere, some will never buy at all - but every one of them has already been paid for out of the same £4,128.

The advertising has done its share of the work. What happens next is down to something else.

Open quotes: the client's sales system, read on 1 September 2026.

Where the money was actually leaking

The bottleneck was behind the form, not in front of it

• Response time on a fresh enquiry
• Follow-up after a quote goes out - or the lack of it
• Knowing who has what on their desk

We're not writing this to shift the blame onto the client. We're writing it because this is where money spent on advertising most often evaporates.

The next move

Which is why the next step wasn't a bigger budget

1. 01The ad is shown
2. 02An enquiry comes in
3. 03Who called back, and how many minutes it took
4. 04Which quote is sitting untouched
5. 05A decision on what we do about it

Instead of pouring in more budget, we sorted out the work around every enquiry on the sales side. If a firm doesn't have that in place, the advertising just shows you sooner where the hole is.

After the quote goes out

What happens before the customer signs the contract

Once the quote goes out, an automatic sequence of messages starts. The salesperson has nothing to remember.

1. Right after the quoteThe customer gets a first message - something that helps them decide, not a chase for an answer.
2. Over the following weeksMore short messages, spaced out, each one carrying something new, none of them pushy.
3. Up to signatureThe salesperson steps back in only once the customer is ready - not before.

Some quotes will never close. But none of them will be lost to silence.

Drawing the line

What this means for you, and what it doesn't

1. 1This is a case study for one client, one market, a four-month period. We don't say 'across our clients', because that wouldn't be true.
2. 2If a fresh enquiry can sit untouched for a day in your company - we start there, not with the ads.
3. 3A company with no social media presence and no Google reviews won't repeat this result straight away. Bear in mind that people check you online before they send an enquiry.