Results

Hard numbers, not promises

Every figure on this page comes from the Meta Ads panel or the deployment's CRM - nothing from thin air, nothing from a sales deck. This is the Wisdom Sales System in the field.

Premium steel door manufacturer

Polish market

PLN 24.85 (~£5)
cost per qualified lead (CPQL): 4 contracts
signed in Q1 2026: ~PLN 30,000
gross sales from the system: PLN 2,750 (~£550)
total quarterly ad budget: PLN 23
CPL of the best ad set (running since March): 1.84-2.03%
campaign CTR at frequency <2

The system started from zero: no remarketing base, a fresh pixel. The best-performing ad set has run non-stop since March and still delivers leads at PLN 23 with no creative fatigue. The market benchmark for this category is PLN 30-80 per qualified lead - the system works below the bottom of that range.

Gross profit from the system in Q1: +PLN 18,250 after ad spend and fees. Client name available subject to their consent.

What we measure and why

CPQL - cost per qualified lead

We do not count clicks or “contacts”. We count enquiries that passed the Gatekeeper: budget above your threshold, a real scope and full contact details. It is the only number that tells you what a buyer ready to talk actually costs.

Conversion to contracts

A lead is a means, not the goal. We report how many enquiries turned into site surveys and signed contracts - because your firm lives off contracts, not a spreadsheet of leads.

Creative durability

Frequency under 2 and a stable CPL for months mean the system is not burning out your audience. A campaign that needs new creatives every fortnight is a cost, not an asset.

Active deployments

The system runs in parallel across both niches and both markets:

Premium window and door distributorLondon, UK · steel doors and slim aluminium slidingcampaigns live
Construction firmLondon, UK · extensions, new builds, renovationsfoundations + campaign launch
Window and glazing manufacturersouthern England, UK · windows and external doorsonboarding
Premium joinery showroomPoznań, PL · steel doors and furniturecampaigns live · case study above

The rule is simple: client names appear here only with their written consent. Every number has a source - the ads panel or the CRM. We prefer an anonymous specific to a signed platitude.

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