Systems, not services
We do not sell campaign management. We build a machine that stays in your firm: a filter for enquiries and a place where none get lost.
About
8 years on the manufacturer's side. Before I wrote a single ad.
WISDOM PROJECT is an advertising agency for manufacturers and distributors of premium windows and doors - one trade, two markets: Poland and the UK. It is run by someone who knows joinery from production to installation.
Dominik Wiśniewski · owner, WISDOM PROJECT
The road
- Production
Inside METAL LAB, a premium steel door manufacturer
I co-built the firm from scratch: customer service, production, surveys, installations, sales. I know what an installer's hour costs and why a premium buyer buys differently from a bargain hunter.
- The phone
I sat on the client's side of an agency first
I bought agency services and watched what came out of them. The proof came down the phone: for a year I personally called the enquiries those campaigns delivered - dozens of conversations with people who had no budget, no date and no intention of buying. That is when it clicked: the problem is not the ads, it is the missing gate.
- The system
The filtering form: the gate I was missing back then
The answer to that year is a form that asks about budget, scope and timescale, and screens out enquiries below the threshold before anyone picks up the phone. It is called the WisPr System.
- Today
A narrow specialisation, two markets
We work only with manufacturers and distributors of premium windows and doors, in Poland and the UK - no restaurants, no gyms, no shoe shops. I know how long a survey takes, and what a month costs when the showroom and the fitting teams have nothing booked in.
The principles this firm stands on
Numbers on the table
One page a week: how many enquiries came in, at what cost, and what your team did with them. If we fall short, you see it first.
Quality over volume
We would rather deliver fewer enquiries with a confirmed budget than a stack of contacts without one. Your time on the phone is worth more than the whole ad budget.
Let's see whether we are a fit
The form is read by the same person whose story you just read - not a support desk. You get a reply within 24 hours.
Book a system walkthrough